LinkedIn has listened to its users who expected improvements in its interface. The professional social network has made a series of notable changes based on the comments and suggestions of its community, with a view to making it increasingly interesting and attractive to the world of work and entrepreneurs.
Through a post on the platform’s official blog, LinkedIn’s Chief Product Officer, Tomer Cohen, has listed and detailed the new features that the social network has implemented or will implement in the coming months , among which new ways to cure content in user profiles, as well as new courses, the launch of the LinkedIn Podcast Network and even its plans regarding crypto, NFT and the metaverse. This is how the big social networks are reacting to the conflict in Ukraine.
New stats on content performance
For many content creators, being able to accurately measure the impact of their posts is essential. That is why LinkedIn has promised that new analytics tools will soon be implemented so that you can measure the performance and reach of both your profile and individual posts to your audience.
As the social network has explained, “We continually hear from creators who want new and better ways to measure their impact. We know how important it is for them to understand who is reading and interacting with their content. We heard that you would like to see more content analytics and understand which pieces of content perform best. In addition, they care a lot about growing their audience and want to learn more about the industries or job functions they are in, engagement patterns, and any other useful demographic information to help you measure performance.”
Thus, Linkedin will provide more specific information on who, exactly, is reading each of its publications, filterable by job title, sector or location, as can be seen in this image.
Curation and personalization of content
The LinkedIn executive said they have added new filters that help users curate their content based on their interests, giving them more control over what they want to see in their feeds. This is how the professional social network gives its users the option of not following up on topics they don’t want to read, especially those with political overtones.
“Our goal is to give you control over what you see in your feed. Simply unfollow connections whose posts are no longer relevant to you, and explicitly share their feedback with us on topics you don’t care about, including political content. It’s easy to do: if you see a post you’re not interested in, just tap the 3-dot icon in the top right corner, tap “I don’t want to see this” and take action.”
This is due to the fact that, in theory, LinkedIn serves to publish related and community-oriented topics , as well as links with other professionals in their different sectors, all with the idea of creating business opportunities or career. But it is well known that there are some who publish content of a political nature and in support of certain social causes that some tend to make uncomfortable.
In any case, the social network has promised to improve the “intelligent” personalization of the content that users access, so that they can enjoy a better experience on this social network.
Organize your inbox and conversations
Recently LinkedIn has added options that give users multiple and easier options to manage their conversations, with filters in My Network or Search to search for your contacts by companies, universities, locations, services, industries, etc. Similarly, easier ways to join a conversation have been added, as well as a bookmark for when there is an important unread message .
It has also implemented the ability to edit and delete a sent message , as well as more tools to enhance the user’s chat experience. Finally, Premium users can now customize out-of-office-style auto-reply messages .
That experience is also enhanced on LinkedIn with the advent of video calls, which can be activated from the chat window where you’re interacting with another person.
“We know that 1:1 and group conversations are an important part of your LinkedIn experience, and we’re continually investing in more ways to enrich it. Whether you’re catching up in a virtual group meeting or discussing potential career opportunities, you can now bring that video conversation to life right from a message.”
Additionally, the network is working on the implementation of a platform for audio chat rooms, similar to Clubhouse or Twitter Spaces.
Podcasts, courses and more training tools from LinkedIn
LinkedIn has also wanted to contribute to the professional growth of its users, implementing new tools that contribute to their knowledge and comprehensive training. Topic searches , live audio events with question and answer sessions with specialists , job fairs, training courses on different tools and the launch of Podcast Network, its new podcast platform about the professional world, are some of the the most outstanding developments in this regard.
LinkedIn Podcast Network is now online, although for now it only has content in English.
Crypto, NFTs, and the LinkedIn Metaverse
Of course, blockchain technologies (crypto, NFT, etc.) could not be left out of LinkedIn. The platform aims to implement a metaverse for professionals , networks, communities, content creators, and more.
Thinking about new technologies, LinkedIn starts to create its projects thinking about the needs of its users and how they can contribute to their access to economic opportunities, through blockchain, NFT and crypto technologies. Let’s remember that LinkedIn is part of Microsoft, which is taking decisive steps with its own metaverse.
A few months ago, Microsoft CEO Satya Nadella announced that Microsoft Teams will be the company’s entry into the metaverse and Linkedin is likely to play a big role in it.
According to Microsoft’s approach, the metaverse is presented as “a persistent digital world, connected to many aspects of the physical world” and that offers the possibility of experiences in several dimensions, which could help people to meet in a digital environment . more comfortably and to facilitate creative development no matter where you are. In this way, to delve into these aspects, Bill Gates’ company decided to enter this new world with Teams , its business communication and collaboration platform.
Thus, Microsoft presented Mesh for Microsoft Teams, which seeks that all meeting attendees can be present without being physically present, through personalized avatars and immersive spaces that can be accessed from any device, without having to resort to special equipment.
In the case of Microsoft Mesh , we are looking at a mixed reality platform that allows for a deeper sense of shared experience. A tool that is closely related to Teams, and for which its integration has been the starting point that will take this platform to the metaverse.
According to company statements to The Verge portal , the technology giant hopes to launch this new integration for the first half of 2022.